NASA NPD 2521.1 REV A W/ADM CHG

Abstract

Purpose: <br>This NASA policy directive establishes the Communications Material Review (CMR) process to help ensure Agency management of NASA- funded communications material that conveys information about NASA's mission, projects, programs, safety practices, and other activities for internal audiences or for external audiences, for a combination of both audiences. Internal audiences are defined as NASA employees and NASA contractors. External audiences are defined as all others, such as the general public, schools, universities, conference attendees, and all media, as well as Federal, state, and local governmental entities. Efficient coordination and effective management of NASA resources enable more strategically focused communications. Through the CMR process, NASA will coordinate Agency communications material for review and approval, ensuring visual consistency and compliance with the NASA Style Guide. In addition, the CMR will review and approve those materials for consistent implementation of strategic communication objectives and policies and support effective utilization of resources to avoid redundancy and minimize waste. However, the CMR does not provide editorial review and approval of the content of NASA communications material. Metrics generated by the CMR online system will help Agency management develop future communications initiatives, program goals, milestones, and resources and help measure accomplishments and success of those initiatives. <br><strong>APPLICABILITY</strong> <br>This directive applies to NASA Headquarters, all NASA Centers, including Component Facilities, and all individuals, organizations, or other entities that prepare, create, or determine communications material, regardless of medium, using NASA appropriated funds. This language applies to JPL, other contractors, grant recipients, or parties to agreements only to the extent specified or referenced in the appropriate contracts, grants, or agreements.